Fairmoney

Fairmoney

Fairmoney

Fairmoney

Fairmoney

Fairmoney

Date
5.12.2021
Client
Fairmoney
Project
Product Strategy

Overview

Fairmoney’s focus is to provide accessible and innovative financial services for emerging markets.
They identified a challenge faced by users, who are limited to a $20 monthly spending limit on their naira cards for international transactions by the Central Bank of Nigeria. This limitation impedes users' financial flexibility, especially for those who require higher spending limits.Microfinance banks do not have licences to issue out dollars users

virtualThe primary goal is to empower FairMoney users by introducing a $500 Monthly-Spending Naira Virtual Card wallet system to replace the $20 card limit, thus significantly enhancing financial flexibility for international transactions while partnering with a credible bureau de change to ensure seamless and secure international transactions.

This product service went ahead, generating approximately $350K in revenue after 7 months of launch

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